Zomato Launches Smriti Mandhana Campaign to Redefine Healthy Eating Choices

The campaign draws a comparison between Mandhana’s professional journey and the everyday food choices consumers make, linking performance, consistency and decision-making across both contexts.

The film traces Mandhana’s career milestones alongside the personal challenges she has navigated, highlighting how repeated difficult choices have contributed to sustained success. Zomato uses this parallel to shift the conversation around nutrition, presenting healthy eating as a deliberate and ongoing choice aligned with ambition, rather than an act driven by guilt or seasonal motivation.

From a hospitality and food-tech industry perspective, the campaign reflects a broader shift in how platforms are addressing wellness-driven consumption. Instead of framing healthier food options as restrictive, Zomato positions them as part of a performance-oriented mindset, similar to the approach followed by professional athletes. The intent is to normalise healthier ordering behaviour as a routine decision rather than an exception.

Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, "Smriti's journey reminds us that excellence isn't built on easy choices; it's built on the hard ones, made consistently. This campaign isn't about guilt or New Year resolutions that fade by February. It's about reframing healthy eating as an act of strength and ambition. With Healthy Mode, we're giving customers the tools to make those hard choices easier, so that discipline becomes habit and habit becomes transformation."

The campaign will be distributed across digital and social media platforms. As part of the initiative, Zomato is highlighting Healthy Mode, a product feature designed to reduce friction when ordering healthier meals. The feature includes visible Healthy Scores, macro-nutrient breakdowns, healthier alternatives across cuisines and a one-tap filtering option to simplify discovery.

Healthy Mode supports Zomato’s stated objective of enabling better food choices at scale by making nutritional data easier to access and act upon. The feature aims to convert intent into repeat behaviour, encouraging customers to integrate healthier ordering into regular consumption patterns rather than treating it as an occasional choice.