Nischal Puri is the founder and Managing Director of Artimas Fashions Pvt. Ltd., the rapidly growing company which houses the budding Virat Kohli brand One8 Innerwear as well as burgeoning athleisure brand Actimaxx. A seasoned brand strategist, Puri has over 20 years of experience across retail, luxury, and apparel and he has enabled the scaling of various marquee brands in these industries. Puri’s incisive knowledge of the apparel industry coupled with his intuitive understanding of consumer behavior has enabled him to give direction to several established apparel brands as well as scale his own ventures to unprecedented heights in short time frames. A serial entrepreneur, he has successfully launched brands like 2Go and Beyouty, raised capital through Private Equity, and led the brands to customer recognition and market fit.