Balpreet has been driving brand and product Growth for GrabOn for the last two years. Since she started her stint with GrabOn, her prime focus has been to use online games to engage with the target audience. In pursuit of leveraging gamification, she has introduced innovative gamified components in GrabOn's marketing campaigns that led to a 700% increase in engagement and lasting brand recall for GrabOn and associated brands. She has forged alliances with online gaming apps such as Dream11, Sachin Saga (JetSynthesys), 99 Games, to drive customer loyalty for them and brand outreach for GrabOn. Her professional background in working for companies such as Cadence Design Systems, and Accenture in a peculiar mix of roles in software development, training, and digital marketing has given her the right set of tools to understand how to leverage technology to deliver the product to the target audience, when and where they need it.