Professor Chaudhuri is an acclaimed writer and her book ‘Thorns to Competition’ went on to become a bestseller and one of the most wanted books in the field of management. She has also written a book on Advertising titled ‘Orangutan as your Brand ambassadors’.

Prof. Rajita Chaudhuri is the Consulting Editor of 4P’s Business and Marketing magazine. Her columns on various business topics also appear in the magazine ‘Bangladesh Brand Forum’, a very popular magazine from Bangladesh, and also on the very popular website ‘makemycareer.com’.

She is a professor of Business Communications at the Indian Institute of Planning and Management. Prof Chaudhuri has been a speaker at the ‘World Brand Congress’ for the past two years.

She also heads Planman Marcom - an integrated Communications, Advertising and Promotions company. She also conducts numerous workshops for corporate houses.