BIBA Introduces BIBA NXT, Targeting Gen Z and Young Shoppers

BIBA has introduced BIBA NXT a new sub-brand designed to appeal to younger consumers, signalling its foray into the contemporary ethnic wear space. The range is centred around modern silhouettes and flexible styling, blending Indian craftsmanship with global design influences. It includes halter neck kurtas, corset tops, skirts and fusion sets with a focus on body-contouring fits and adjustable details that allow for personalised looks.

Through BIBA NXT, the brand aims to move beyond its core portfolio and align with shifting consumption trends among Gen Z and young millennials. The collection merges traditional prints with contemporary cuts, positioning itself at the intersection of ethnic and western wear.

"With BIBA NXT, we are addressing a clear gap in the contemporary ethnic space. There is a growing segment of younger consumers who value Indian craft but seek it in more current, evolved silhouettes. These designs reflect the sensibilities of today’s young consumers and allow us to better integrate into the next generation’s everyday wardrobe,” said Siddharth Bindra, Managing Director, BIBA.

Priced between ₹899 and ₹1,999, the collection is available on the brand’s website as well as leading e commerce platforms.

Established in 1988 by Meena Bindra, BIBA operates more than 330 stores across 26 states and has a strong presence in major retail chains such as Shoppers Stop, Lifestyle, Pantaloons and Central.