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Fairdeal.Market has raised USD 15 million (around INR 142.8 crore) in a Series A funding round led by Bertelsmann India Investments with participation from WaterBridge Ventures and Incubate Asia Fund.
The Gurugram-based startup had earlier raised USD 3 million in a pre-Series A funding round in August last year from Incubate Fund Asia, WaterBridge Ventures and angel investors.
Founded in 2022 by Prateek Bansal and Yash Bansal, Fairdeal.Market operates in the B2B quick commerce segment, supplying products to retailers across Delhi NCR within 60 minutes. The platform currently offers more than 1,000 stock-keeping units (SKUs) and focuses on inventory visibility, transparent pricing and faster deliveries for local retailers.
According to the company, the fresh capital will be used to expand its dark-store network in urban areas, strengthen technology and data infrastructure, improve retailer engagement and enhance last-mile delivery operations.
Fairdeal.Market said it has expanded to over 20,000 active retailers across Delhi NCR over the past six months, while maintaining a customer retention rate of more than 80%. The company aims to grow its retailer network to over 100,000 within the current financial year.
The B2B commerce segment in India has seen growing competition with players such as Udaan and Jumbotail also operating in the space.
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