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Boba Bhai, India’s largest omnichannel bubble tea and Korean street food brand, has launched two new outlets in Jaipur, marking its 88th and 89th stores nationwide. Located in Malviya Nagar and Raja Park, the openings further strengthen the brand’s footprint in Rajasthan and North India.
The new outlets feature Boba Bhai’s signature menu, blending Korean, Japanese, and Taiwanese flavours with an Indian twist. The beverage lineup includes options such as Taro Lava Bubble Tea, Japanese Matcha Bubble Tea, Classic Cold Coffee with Boba, and a variety of fruit coolers.
The food menu offers items like Honey Sriracha Veggie Burger, Korean BBQ Paneer Burger, Korean BBQ Fried Chicken Burger, and Honey Sriracha Fried Chicken Burger. Customers can also choose from sides like Peri Peri Loaded Fries in flavours such as Peri Peri, Mexican, and Garlic Mayo, with both vegetarian and non-vegetarian options available.
Commenting on the expansion, Dhruv Kohli, Founder, Boba Bhai, said, “Jaipur is a city that blends tradition with modern taste. Expanding our presence in Rajasthan with this launch is an exciting moment for us. The Pink City has an audience that appreciates bold flavours and new experiences. We look forward to introducing our Korean inspired street food, Japanese and Taiwanese style bubble teas, and fusion favourites to Jaipur, while continuing to make global flavours accessible and affordable.”
Rapidly scaling since its inception in 2023, Boba Bhai now operates around 90 outlets across India. Its entry into Jaipur aligns with a broader strategy to expand into culturally vibrant cities. The brand is also set to open four additional outlets in Delhi this month, sustaining its strong growth momentum in the QSR segment.
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