Brandman Retail Joins Hands with ANTA Group to Introduce Wilson and ANTA in India

Brandman Retail, an India-focused distributor and retailer of international sports and lifestyle brands, has announced a strategic partnership with ANTA Group to bring sportswear labels Wilson and ANTA to the Indian market. The collaboration is aimed at expanding the company’s footprint in the premium sportswear and athleisure segment.

As part of the rollout, the companies plan to open exclusive brand stores for Wilson and ANTA across major metro cities. The first mono-brand outlet is expected to open in April 2026 and will showcase a wide range of footwear, apparel, equipment, and accessories from the brands.

For the Indian market, the brands will introduce a carefully curated product portfolio designed to meet the needs of local athletes and sports enthusiasts, blending global performance innovation with insights into Indian consumer preferences.

Wilson is globally recognized for its leadership in racket sports and athletic equipment, holding a strong position within the international tennis and racket sports community. Meanwhile, ANTA, one of the world’s largest sportswear companies, specializes in performance-driven apparel and advanced sports technology.

Commenting on the partnership, Arun Malhotra, Founder and Director, Brandman Retail said, “India’s premium sports and athleisure market is seeing strong momentum, driven by rising demand for global performance footwear, apparel and sports gear. As interest in premium sportswear expands across Tier 1 and Tier 2 cities, introducing internationally recognised brands like Wilson and ANTA through dedicated retail stores will help bring world-class sports products closer to Indian consumers.”

Store rollouts are expected to begin in April 2026, with expansion planned across multiple cities over the next 12–18 months.

Founded in 2021, Brandman Retail works with international brands such as New Balance, Saucony, Rockport and On, focusing on omnichannel retail, brand licensing and retail-led brand expansion in India.