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New Balance has announced the launch of its first store in North-East India, choosing Guwahati as the entry point into a region widely recognised for its fashion-forward and progressive style sensibilities, as shared by the brand on social media.
Positioned as the gateway to the North-East, Guwahati represents a strategic milestone in the brand’s India expansion journey. The move signals New Balance’s intent to tap into emerging, style-conscious markets beyond metro cities, strengthening its omnichannel retail presence across the country.
With this debut, the brand aims to build deeper connections with the region’s increasingly discerning and trend-aware consumers, offering its globally recognised range of performance and lifestyle footwear and apparel.
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