Celio Eyes Aggressive India Expansion with Bigger Retail Formats

For global menswear brand Celio, India has moved beyond being just another growth market, it is now central to the company’s global ambitions. Sharing his views Francois Gomez, COO of Celio, described India as “a giant with undeniable growth,” highlighting the brand’s renewed focus on scale, store formats, and sharper positioning in the country.

Gomez emphasised that Celio’s India strategy is built around launching larger stores that offer an enhanced shopping experience and a broader product assortment. The brand is also doubling down on transparent and honest pricing to build long-term consumer trust in an increasingly value-conscious market.

India’s young demographic, rising disposable incomes, and growing appetite for international fashion have made it a priority market for the French retailer. With a refined retail footprint and clearer brand positioning, Celio aims to strengthen its presence across metros and emerging cities alike.

As part of its sharper India playbook, the company is aligning global design sensibilities with local preferences, ensuring relevance while maintaining its international appeal. For Celio, the focus is clear: scale up, stay authentic, and capture the momentum of one of the world’s fastest-growing fashion markets.