Britannia Strengthens Marketing Leadership with Puneet Das as CMO, Siddharth Gupta Elevated

Britannia Industries has strengthened its leadership team with the appointment of Puneet Das as CMO. In a parallel move, Siddharth Gupta has been elevated to VP Marketing.

The board approved the appointments at its meeting held on February 10, 2026. Das will take charge as Chief Marketing Officer with effect from February 16, 2026, while Gupta’s elevation from General Manager – Marketing to Vice President – Marketing is effective February 1, 2026.

Das brings over 24 years of experience across Indian and international FMCG markets, having held senior leadership roles at companies such as Marico, PepsiCo India, GSK Consumer Healthcare and Tata Consumer Products. Over his career, he has worked on marquee brands including 7Up, Boost, Horlicks, Tata Tea and Tetley. Industry peers recognise him for driving brand transformation and growth across categories, with multiple leadership awards to his name.

At Britannia, Das is expected to spearhead the company’s marketing and brand strategy at a time when the packaged foods major is sharpening its focus on premiumisation, adjacent categories and deeper rural and digital penetration.

Gupta, who joined Britannia in 2018, currently leads marketing for the company’s biscuits, wafers and snacks portfolio. With close to two decades of experience across brand management, innovation, communication and customer marketing, he has played a key role in strengthening Britannia’s core categories. Prior to Britannia, he spent over a decade at Colgate Palmolive across sales and marketing roles, most recently leading key toothpaste categories.

The leadership changes come as Britannia looks to maintain growth momentum in a competitive FMCG environment marked by input cost volatility, rising private label competition and increasingly value-conscious consumers. Strengthening its senior marketing bench signals a sharper push towards brand-led differentiation, faster innovation cycles and stronger consumer connect across urban and emerging markets.

Britannia said the appointments are in line with regulatory disclosure requirements and form part of the company’s ongoing efforts to build long-term leadership depth.