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Factrika, an on-demand industrial workforce platform, has raised INR 8.9 crore in seed funding led by Info Edge. Founded in July 2024, the company will use the capital to strengthen its team, deepen its technology and expand into more industrial clusters across India.
Indian factories face a 20-25% daily worker shortage driven by fragmented, low-tech contractor staffing models, resulting in lost output and operational disruption. Factrika matches manufacturers with verified workers by skill and availability, enabling deployment within two hours. Workers accept shifts digitally with the platform managing attendance and payments while building a verified digital work record for skill-based career progression.
The platform has over 10,000 registered workers across 20-plus skill categories, a 90%-plus show rate, and deployment hours growing 50-70% month-on-month. Clients include Lenskart, Munjal Kiriu, Asahi India Glass, Jubilant Foods, Epack Durables, PG Technoplast, Hanon Climate, Bidso and Talbros Auto Components. Workers see 20-30% higher earnings through skill progression.
The funding will support team growth, technology development and expansion starting with Bhiwadi, Manesar, Bawal, Noida and Bahadurgarh, as Factrika targets India’s $23 billion manufacturing workforce opportunity. The company was founded by Kshitij Puri, who previously built fintech NBFC ZipLoan, and Gaurav Asthana, who brings over two decades of experience across technology, operations and product roles.
“India’s manufacturing workforce has a fundamental availability and reliability problem. We’re building Factrika to make industrial workforce supply more real-time, skill-led and transparent,” said Kshitij Puri and Gaurav Asthana, Founders, Factrika.
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