Flipkart Minutes Expands Network to 1,000 Fulfilment Centres in 130+ Cities

Strengthening its presence in India's rapidly growing quick commerce sector, Flipkart Minutes has expanded its network to over 1,000 micro fulfilment centres (MFCs) spanning more than 130 cities and 8,000 pincodes, achieving the milestone within two years of its launch in August 2024.

The company reported a fivefold increase in order volumes over the past year, driven by continued network expansion and rising consumer adoption beyond metro markets. Growth has been particularly strong in Tier II and Tier III cities, which, according to Flipkart, have witnessed a 42-fold surge compared to the previous year. The platform has also extended its footprint to more than 90 additional cities during this period.

Commenting on the milestone, Hemant Badri, SVP and Head, Supply Chain, AI Transformation, New Business, Customer Experience and ReCommerce, Flipkart Group, said, "Reaching 1,000 micro fulfilment centres is an important milestone in our journey, but more importantly, it reflects how consumer adoption of quick commerce is evolving across India. We are seeing strong momentum across Bharat, reinforcing our belief that the next phase of quick commerce growth will be driven by deeper reach, wider selection and greater accessibility. Tier 2 and Tier 3 markets have recorded 42X scale compared to last year and we have brought 90 new cities into the Flipkart Minutes network. As we continue to scale, our focus remains on building the infrastructure and ecosystem needed to create long-term value for customers, brands, sellers, farmers and delivery partners.”

Consumer demand on Flipkart Minutes is witnessing strong momentum across both metropolitan centres and emerging markets, with cities such as Ambala, Arrah, Bokaro, Darbhanga, Jorhat, Ongole, Purnia, Saharsa and Tenali contributing significantly to the platform's growth.

The company also highlighted evolving shopping preferences among consumers with Gen Z emerging as its fastest-growing customer cohort. According to Flipkart, this demographic now represents more than 40% of its customer base and is increasingly driving demand beyond everyday essentials, purchasing a wider range of products across beauty, electronics, wellness and lifestyle categories.

Kunal Gupta, SVP, Head of Flipkart Minutes, said, “What began as a way to fulfil everyday essentials has evolved into a fundamentally new shopping habit for millions of Indians. Customers are not just ordering more; they are ordering differently. Average order value of fruits and vegetables increased by 30%, repeat purchases are up, and demand is spreading well beyond grocery into electronics, beauty, wellness and lifestyle. Order volumes have grown 5X since last year. Beyond the infrastructure, this milestone is about redefining convenience for millions of Indian households across the country.”

Broadening its product assortment and strengthening customer engagement, Flipkart Minutes has witnessed notable growth across key categories with average order values for fruits and vegetables rising by 30% and repeat purchases increasing by over 20%. The platform has also expanded its offerings by introducing more than 120 categories across electronics, beauty, wellness and other segments.

The company currently partners with nearly 500 direct-to-consumer (D2C) brands and through its Samarth Krishi initiative, supports over 3,000 farmers via Farmer Producer Organisations (FPOs) and farm-to-door supply chain programmes.

In line with its sustainability goals, Flipkart reported that it has doubled its electric vehicle fleet over the past year with EVs now accounting for more than 10% of deliveries. Additionally, one in five customers opted for reusable delivery bags during the period.

The latest milestones underscore Flipkart Minutes' ongoing efforts to scale its quick commerce operations, diversify its product portfolio and deepen its presence across both metropolitan centres and emerging markets nationwide.