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Forever 52, a professional makeup brand, has expanded its retail footprint with the launch of four new exclusive brand outlets (EBOs) and kiosks across Central and Western India. The new stores are located at Zora Mall in Raipur, DB City Mall in Bhopal and Gwalior, and City Centre Mall in Nashik.
The expansion forms part of Forever 52’s broader growth strategy in India. The brand plans to expand its retail network to 100 stores nationwide by the end of 2026 and is targeting revenues of ₹400 crore in FY 2026–27.
Founded in Dubai in 2008 by Hozefa Bohra, Zoeb Bohra and Shabbir Bohra, the brand offers professional-grade makeup products at accessible price points. After expanding across the Middle East and to more than 40 countries, the brand entered the Indian market in 2018 under the leadership of Rajat Aggarwal, Managing Director of Future Makeup India.
In India, Forever 52 initially targeted professional makeup artists, the bridal segment, and beauty academies. Early momentum for the brand was driven largely by word-of-mouth among makeup artists, particularly within Delhi’s thriving bridal makeup market.
Forever 52’s product portfolio includes full-coverage foundations, camouflage palettes, concealers and fixing sprays designed for professional use in weddings, editorial shoots and long-duration events.
Forever 52 currently operates through multiple channels, including modern trade, general trade, e-commerce platforms, its direct-to-consumer website and mobile application. With the latest store launches, the brand is further strengthening its offline retail presence, particularly across Tier 1 and Tier 2 cities.
From its beginnings in Dubai to its growing footprint in India, Forever 52 continues to focus on offering dependable, professional-quality makeup products for both makeup artists and everyday consumers.
