Reliance Retail Acquires Pahadi Local to Expand Beauty and Wellness Portfolio

Reliance Retail has acquired beauty and wellness brand Pahadi Local, with the founding team set to continue in key leadership roles as the brand scales its presence across retail and digital channels. Backed by Reliance Retail, the company plans to drive the brand’s next phase of growth by expanding its footprint across physical store formats, strengthening its digital reach, and accelerating product innovation.

Reliance Retail, India’s largest retailer, has announced the completion of its acquisition of Indian beauty and wellness brand Pahadi Local along with the business of Pahadi Goodness. According to the company, Pahadi Local has emerged as a distinctive player in India’s rapidly evolving beauty and wellness market.

As part of the acquisition, the founding team of Pahadi Local will continue to play a key role in shaping the brand’s creative direction, product development and philosophy, ensuring continuity.

“The business acquisition further underscores Reliance Retail’s commitment to investing in high-potential Indian brands across beauty, wellness, fashion, and lifestyle, particularly those with strong narratives, loyal communities, and scalable business models,” as the brand informs.

Isha Ambani, executive director of Reliance Retail Ventures, said in the release, “At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity and storytelling that define its identity.”

With this business acquisition, Reliance Retail's strategy remains to build and scale Indian brands by leveraging its omni-channel retail ecosystem, digital commerce capabilities, and supply chain strengths.