French Patisserie Laduree Expands India Presence With Gurugram Cart

Known globally for its macarons, the brand has introduced this compact format to cater to high-footfall, premium retail locations while maintaining its core product offering.

The cart has been designed as a takeaway-led retail model, focusing on convenience and efficiency. It features Laduree’s established range of products, including macarons, Eugenies, tea cakes and curated gift boxes positioned for both self-consumption and gifting occasions. The brand has also confirmed plans to add a limited selection of cafe beverages such as hot chocolate and coffee in the near future, allowing the cart to extend beyond packaged retail into light food and beverage service.

Visually, the cart follows Laduree’s established design language, using pastel tones, recognisable branding and structured presentation. Despite its small footprint, the format is intended to deliver strong visual recall within a premium commercial environment. The emphasis remains on packaging consistency and product presentation, both key to the brand’s global retail strategy.

From an operational standpoint, the cart format allows Laduree to access prime locations with lower spatial requirements compared to full cafes. This model supports quicker customer transactions and aligns with changing consumer behaviour favouring grab-and-go formats, especially in business and mixed-use districts like One Horizon.

Located in a prominent commercial destination in Gurugram, the cart strengthens Laduree’s footprint in North India and positions the brand within a market that shows steady demand for premium confectionery and gifting products. The launch reflects a broader hospitality and food retail trend where international brands are adopting flexible formats to increase visibility, control costs and respond to urban consumption patterns.

With this addition, Laduree continues to focus on retail-led growth, using compact formats to complement its existing cafe presence while targeting consumers seeking premium takeaway options and curated gifts.