Kisna Hits 150 EBO Milestone, Eyes 200 by Diwali

Kisna has surpassed the milestone of 150 exclusive brand outlets across more than 100 cities in India and is targeting an expansion to 200 physical stores by this year’s Diwali.

“Crossing 150 exclusive showrooms on the occasion of Akshaya Tritiya marks an important milestone in our journey of making natural diamond jewellery more accessible across India,” said Hari Krishna Group and Kisna Diamond and Gold Jewellery founder and managing director Ghanshyam Dholakia. “Our expansion is driven by a strong, integrated ecosystem that combines manufacturing excellence with a rapidly scaling retail network. This growth reflects the increasing acceptance of diamonds across emerging markets and reinforces our commitment to reaching a wider consumer base. As we move towards 200 showrooms, we remain focused on responsible expansion and creating long-term value across the ecosystem.”

Expanding its retail footprint across emerging markets, Kisna has recently launched stores in cities such as Fatehpur, Etawah, Lalitpur, Jalandhar, Dehradun, Cuttack, Jehanabad, Budaun, Ambikapur, Burdwan and Berhampur, including a large-format store spanning 3,600 sq. ft. In addition to its exclusive brand outlets, the company also operates through over 1,500 shop-in-shop touchpoints.

Looking ahead, Kisna aims to deepen its presence in Tier 2 and Tier 3 markets, where it has already witnessed strong traction in emerging consumption hubs like Madurai, Gaya and Azamgarh. This expansion aligns with the rise of the non-metro middle class in India and the ongoing shift towards a more organised jewellery retail landscape.

“Our expansion is anchored in Tier 2 and Tier 3 markets, which continue to emerge as key growth drivers for the category,” said Kisna Diamond and Gold Jewellery’s CEO Parag Shah. “With a design portfolio of over 12,000 styles, we are well positioned to cater to diverse regional preferences at scale. As we progress towards 200 exclusive showrooms by Diwali 2026, our focus will remain on building a retail network that is both extensive and locally relevant.”