Myfroyoland launches self-serve frozen yogurt outlet at Amanora Mall, Pune

Frozen yogurt brand Myfroyoland has opened a new outlet at Amanora Mall in Pune, expanding its presence in the city and adding a self-serve dessert concept to the mall’s food and beverage lineup.

Located on the first floor of the East Block, the new store brings Myfroyoland’s customization-focused format to shoppers, allowing customers to choose their preferred frozen yogurt flavours, portion sizes and toppings. The menu features a mix of regular and seasonal flavours, complemented by a toppings bar stocked with fruits, confectionery items and other add-ons.

Commenting on the launch, Surjit Singh Rajpurohit, CEO of Amanora Mall, said the addition of Myfroyoland strengthens the mall’s effort to curate contemporary dining experiences. He noted that the brand’s premium self-serve model aligns with the mall’s focus on offering engaging and differentiated food options to visitors.

The opening comes amid growing traction for self-serve dessert concepts in shopping centres, where brands are increasingly looking to capitalise on high footfall and longer dwell times. Customisation-driven formats have gained popularity, particularly among younger consumers and families seeking variety and control over portion sizes.

Myfroyoland positions its frozen yogurt as a lighter alternative to traditional desserts, highlighting attributes such as low fat content, probiotics and added calcium. Such offerings have found increasing acceptance in urban markets, where consumers are balancing indulgence with perceived health benefits.

For Amanora Mall, the new outlet adds to its expanding food and beverage mix as malls across Indian cities continue to strengthen dining portfolios to drive repeat visits and weekend traffic. The launch also reflects the broader growth of self-serve food formats within India’s modern retail landscape, with frozen yogurt maintaining a steady presence across malls, food courts and high-street locations.