Pacific Mall Strengthens Entertainment Portfolio with Revamped 49,000 sq. ft. PVR Cinemas

Pacific Mall Strengthens Entertainment Portfolio with Revamped 49,000 sq. ft. PVR Cinemas

Pacific Mall Strengthens Entertainment Portfolio with Revamped 49,000 sq. ft. PVR Cinemas
The upgraded multiplex is designed to offer a superior movie-viewing experience, backed by state-of-the-art projection systems, immersive sound technology, improved seating comfort and more efficient screen layouts.

Pacific Mall, Tagore Garden has unveiled its upgraded PVR Cinemas in collaboration with PVR, further strengthening its position as a prominent entertainment-driven retail destination in West Delhi.

The upgraded multiplex is designed to offer a superior movie-viewing experience, backed by state-of-the-art projection systems, immersive sound technology, improved seating comfort and more efficient screen layouts.

The redevelopment also features refreshed foyer spaces, aimed at easing visitor movement, increasing dwell time and enhancing overall customer engagement across the mall.

This re-launch is in line with the growing premiumisation trend in urban retail, with mall developers increasingly investing in experience-led formats to boost footfalls and improve tenant performance. In addition to upgraded screen and seating formats, the multiplex now offers an enhanced food and beverage selection, curated to drive higher per-visitor spends and meet evolving consumer preferences.

Ticket prices at the revamped PVR Cinemas range between ₹149 and ₹1,500, depending on screen format, seating category, show timings and film titles, reflecting a tiered pricing strategy that balances affordability with premium experiences.

Commenting on the development, Abhishek Bansal, Managing Director, Pacific Group, said, “Entertainment anchors play a critical role in shaping mall performance and consumer engagement. The re-launch of PVR Cinemas at our Pacific Mall, Tagore Garden is part of our ongoing effort to strengthen the mall’s experiential offerings, drive footfalls, and create long-term value for both consumers and retail partners.”

Located in one of West Delhi’s prominent retail hubs, Pacific Mall, Tagore Garden draws significant footfalls from surrounding residential neighbourhoods and commercial catchments. The upgraded PVR Cinemas is expected to further enhance the mall’s positioning as a lifestyle and entertainment destination, while supporting overall tenant sales through increased dwell time and repeat visits.

The move underscores the collaborative approach between Pacific Mall and PVR in continuously upgrading entertainment infrastructure to meet rising consumer expectations in India’s evolving urban retail landscape.

Entrepreneur Blog Source Link This article was originally published by the Franchiseindia.com. To read the full version, visit here Entrepreneur Blog Link
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