Personal Care Startup Clarity Labs Secures INR 4 Cr Funding

Clarity Labs a Gurugram-based personal care startup, has raised over INR 4 crore in a seed funding round led by Artha Venture Fund II, along with participation from angel investors.

The startup plans to use the funds to accelerate product development, expand into new categories and strengthen its omnichannel distribution across direct-to-consumer (D2C) platforms, marketplaces and quick commerce channels.

Founded in November 2025 by Karan Dokras, Clarity Labs focuses on offering functional, everyday skincare solutions tailored for Indian consumers. Its product portfolio addresses common concerns such as acne, tanning and sensitive skin. The startup aims to simplify personal care routines by offering affordable, easy-to-use products with transparent formulations.

The startup launched its flagship product line, “The BAR,” a functional soap range in March 2026. Since then, it has expanded its presence across its own website as well as e-commerce platforms like Amazon and Flipkart. Building on this early traction, the startup plans to enter adjacent categories such as hair wash, body wash and face wash, while continuing to expand its soap portfolio with new variants and formats.

Clarity Labs is focusing on building depth in selected categories by refining its formulations based on customer feedback and structured product testing. The company expects sustainable growth driven by repeat purchases and improved marketing efficiency. It also anticipates maintaining healthy gross margins through disciplined pricing, low manufacturing costs and a diversified distribution mix.

The founding team brings prior experience in scaling consumer businesses, including building brands with annual revenues exceeding INR 40 crore and significantly increasing monthly revenues within a short period while maintaining profitability.

As part of the investment, Artha Venture Fund II will support Clarity Labs in product strategy, brand building and go-to-market execution. The fund will also assist in expanding offline distribution and exploring business-to-business collaborations within its network.

This marks the fund’s eighth investment, reflecting its focus on consumer brands with repeat-driven demand.