Puma to Slash 900 Jobs Worldwide as Sales Slump Deepens

German sportswear giant Puma has announced plans to cut approximately 900 jobs globally about 13% of its workforce as part of a major restructuring effort aimed at shoring up profits amid declining sales and challenging market conditions.

The company revealed that its third-quarter sales fell 10.4% on a currency-adjusted basis, bringing total revenue down to €1.96 billion ($2.29 billion), according to figures reported by Reuters.

Puma said the job cuts, to be completed by the end of 2026, are part of a broader strategy to streamline operations, reduce costs, and refocus resources on key markets and product lines. The move comes as the company grapples with weakened global consumer demand and U.S. tariffs on imports, both of which have weighed heavily on profitability.

“Restructuring is necessary to strengthen our long-term competitiveness and ensure sustainable growth,” a Puma spokesperson said in a statement.

The sportswear industry has faced mounting pressure this year, with inflation and shifting consumer habits affecting major brands worldwide. Puma’s announcement follows similar workforce reductions at other multinational corporations.

Earlier this month, Amazon confirmed nearly 14,000 job cuts as part of a company-wide restructuring, while General Motors (GM) laid off over 200 salaried employees, primarily Computer-Aided Design engineers, at its technical center in Warren, Michigan, in an effort to improve profitability.

Puma’s restructuring underscores the turbulence facing global brands as they adapt to economic uncertainty and intensifying competition in the sportswear market.

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