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Zivame,one of India’s leading online lingerie and lifestyle retailers, has promoted Dr. Kiruba Devi to the role of Chief Operating Officer (COO) and Head of Organisation. The move recognizes her decade-long contributions to the company and her pivotal role in shaping Zivame’s growth trajectory.
In her new role, Dr. Devi will oversee business operations,retail expansion,category planning and organisational development. She will also focus on enhancing operational efficiency,strengthening internal capabilities, improving customer experience and fostering a culture of innovation and collaboration across teams.
Dr. Devi brings over a decade of experience in India’s apparel and fashion sector, spanning multiple categories. Prior to her promotion, she served as AVP & Head-Category Management and Sourcing, leading merchandise strategy, product lifecycle planning, vendor management, and sourcing initiatives. Her leadership helped bolster Zivame’s supply chain,drive assortment innovation and build the brand’s distinct identity in the women’s fashion and lifestyle segment.
Having joined Zivame in 2015 as Associate Director, Dr. Devi has been instrumental in driving the company’s operational excellence and retail expansion. Her expertise covers product development, merchandise planning,retail strategy and customer-focused growth,contributing to Zivame’s evolution from a niche online lingerie platform to a leading women’s lifestyle brand.
Founded in 2011, Zivame offers a wide portfolio across lingerie, sleepwear, activewear, shapewear, and accessories. The company maintains a strong omnichannel presence, including its e-commerce platform, mobile app, and an expanding network of exclusive retail stores, serving millions of women across India.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
