Soch Accelerates Toward ₹350 Cr E-Commerce Milestone with Profitable Omni-Channel Growth

Indian ethnic and occasion wear brand Soch is accelerating its digital growth, projecting 65% year-on-year expansion in e-commerce to reach ₹90 crore in FY25. The company said the performance underscores the success of its profitability-focused omni-channel strategy, balancing digital acceleration with disciplined retail expansion.

Over the past five years, Soch’s online business has grown tenfold, from ₹5.3 crore in FY20 to ₹54 crore in FY25, with a target of ₹350 crore by FY30. The e-commerce channel, which contributed 12% of total revenue last year, is expected to reach 18% this fiscal and 30% within five years. Importantly, the online business has moved from breakeven to a 10% profit margin, supported by exclusive online collections, data-driven curation, and sharper assortment planning.

“Our e-commerce transformation reflects the strength of our brand trust combined with the agility of technology. It proves that growth and profitability can and should coexist,” said Vinay Chatlani CEO & Co-Founder, Soch. While Soch remains an offline-first brand, it continues to leverage its physical presence under an ‘Offline First, Digital Fast’ strategy — integrating store-level inventory with online fulfilment to enhance speed and availability.

On the retail front, Soch has adopted a performance-driven expansion model, consolidating underperforming stores and investing selectively in high-potential markets. This optimisation is expected to deliver a 2.5% improvement in store-level EBITDA.

The brand currently operates 175 stores across India, Canada, and Malaysia, focusing on same-store growth through better conversions, higher ticket sizes, and improved average transaction values. Over the last five years, Soch has achieved a 40% rise in average selling price (ASP), a 50% increase in transaction value, and a 10% gain in basket size. The company also maintains one of the highest trading densities in its segment, exceeding ₹16,000 per sq. ft.

“Store openings today are sharper and more strategic,” Chatlani added. “It’s not about being everywhere; it’s about being of substance wherever we are.”

Despite a challenging consumer climate, Soch continues to deliver steady profitability and operational efficiency, supported by its investments in technology, analytics, and digital infrastructure. By combining offline credibility with digital agility, the brand is positioning itself as a future-ready leader in India’s ethnic and occasion wear market.