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Starbucks is introducing the globally popular Bearista Glass Cup to the Indian market, adding a limited-edition merchandise offering to its retail portfolio. The bear-shaped glass cup, which has gained wide visibility across social platforms and consumer wishlists globally, will now be available at Starbucks stores in India.
As part of a phased release, Starbucks Rewards members will receive early access to the Bearista Glass Cup on 30th January. Non-members will be able to purchase the product from the following day. The company has positioned the launch around its loyalty programme, encouraging customer sign-ups while managing demand for the limited-availability product.
The Bearista Glass Cup is designed for everyday beverage use and gifting, and is positioned as a lifestyle-led product within Starbucks’ growing merchandise range. The launch reflects the brand’s focus on extending consumer engagement beyond beverages through collectible and design-forward products. The cup will be available for a limited period across Starbucks outlets in India, subject to stock availability.
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