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Swiggy has partnered with Curefoods to launch a 40-day nationwide high-protein food campaign featuring four of Curefoods’ flagship brands EatFit, HRX by EatFit, Olio The Wood Fired Pizzeria and Sharief Bhai. Each brand will be highlighted on Swiggy for a dedicated 10-day period with specially curated high-protein dishes starting at ₹249. The menus are accessible through a dedicated entry point on the app’s Protein page.
The campaign spans 100 outlets across 13 cities, including Bengaluru, Hyderabad, Delhi, Gurgaon, Noida, Faridabad, Chandigarh, Mumbai, Chennai, Pune, Mysuru and Coimbatore. It currently spotlights HRX by EatFit until December 9, offering items such as Pro Paneer Burrito Bowls, Pro Korean Chicken Rice Bowls, Peri Peri Chicken Burgers, Rajma and Red Rice Meals, Dal Tadka and Red Rice Meals, Greek Chicken Salads and Chicken Keema Multigrain Rotis.
From December 10–19, Olio The Wood Fired Pizzeria will introduce a multigrain pizza range featuring Peppy Paneer, Paneer Red-Hot, Veg Overload, Chicken Kingdom, Chicken Pepperoni, Fiery Chicken, Forest Chicken and Barbeque Chicken options. Sharief Bhai will close the campaign from December 1928 with a high-protein biryani menu, including Shahi Mutton Dum Biryani, Shahi Chicken Dum Biryani, Shahi Chicken Kheema Biryani and Shahi Mutton Kheema Biryani.
Deepak Maloo, Vice President Food Strategy, Customer Experience & New Initiatives at Swiggy, said the collaboration aligns with rising consumer interest in nutrient-dense meals. “There is a clear shift toward high-protein, nutrient-focused eating and affordability and variety remain key drivers” he said. “Across these 40 days we’re giving users an accessible way to incorporate protein into their everyday routines.”
The partnership follows the launch of EatFit’s exclusive protein menu in November and reinforces Swiggy’s broader commitment to expanding healthier food options through curated categories and strategic brand collaborations.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
