Tata Motors Targets 30% EV Sales by FY31

India's electric vehicle (EV) market has moved beyond the 'early adopters' stage and entered the 'early majority' phase, prompting Tata Motors Passenger Vehicles to accelerate its electrification strategy. The company plans to launch four new electric vehicles and introduce more than 10 facelifts and product refreshes by FY31.

According to the company, the Indian EV market is now witnessing broader consumer acceptance. While early adopters account for 13.5% of the market, the early majority and late majority each represent 34%. Tata Motors aims for electric vehicles to contribute more than 30% of its total passenger vehicle sales by FY31.

The automaker also plans to expand its EV portfolio to 10 nameplates by FY31. Its current lineup includes Xpres-T, Curvv.ev, Harrier.ev, Nexon.ev, Punch.ev, and Tiago.ev. Upcoming launches include the Sierra.ev, a model based on the Avinya concept, and two additional electric vehicles.

Alongside expanding its product portfolio, Tata Motors is investing in next-generation battery technology. The company is developing a third-generation battery with a capacity of over 75 kWh, which is expected to deliver two to three times more driving range, three times faster charging, and 20–23% higher energy density compared to current battery technology.

With a steady pipeline of new products and technological advancements, Tata Motors aims to strengthen its leadership in India's fast-growing EV market while driving the next wave of electric mobility adoption.