Three O’Clock Cafe Opens its 7th Cafe in India at Surat

Following the successful launches of its first three outlets in Gurugram and subsequent expansions in Delhi NCR, this new venue brings the brand’s signature 3 PM coffee ritual to the diamond city’s thriving young population.

“Three O’Clock Cafe’s rapid expansion to six outlets underscores Franchise India’s mission to propel global F&B brands into India’s dynamic market, igniting specialty coffee trends among the youth” said Gaurav Marya, Founder and Chairman, Franchise India Brands Limited.

Three O’Clock Cafe originated in Ho Chi Minh City, Vietnam, in 2016 as a 24-hour coffee and tea chain, embodying the cultural tradition of pausing at 3 PM for slow-brewed coffee and meaningful conversations. The brand operates numerous outlets worldwide, with six in India so far, offering authentic Phin-filter coffee, egg coffee, coconut coffee, cold brews using premium Vietnamese beans, matcha, alongside Vietnamese dishes like bánh mì, baos, fresh bakes and desserts.

“As I connect with my network in Surat, everyone’s buzzing with excitement to experience authentic Vietnamese coffee at our new cafe perfect for holding networking sessions, casual meetups and quick coffee breaks after morning runs” said Parisha Jain, Area Developer, Three O’Clock Surat.

With this Surat milestone, Three O’Clock Cafe eyes further pan-India growth, leveraging Franchise India’s expertise to introduce Vietnam’s cherished coffee ritual to more cities, fostering community hubs amid India’s evolving cafe landscape. 

Three O’Clock Café positions itself as more than a beverage spot it's a dynamic, community-focused space for young professionals and Gen Z, blending Vietnam’s wellness-oriented, innovative flavours with modern interiors ideal for work-from-cafe sessions, networking and relaxation. This taps into India’s booming coffee culture, where the branded coffee shop market grew 12.7% to 5,339 outlets in the last year, driven by demand for global, artisanal experiences.