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Treebo Hospitality Ventures (THV) has announced the signing of Mercure Siliguri, marking the debut of the Mercure brand in the city. The project comes under THV’s master franchise agreement with Accor and InterGlobe, strengthening their collaboration to expand quality midscale hospitality across India.
Known as the Gateway to the Eastern Himalayas, Siliguri serves as a key link between North Bengal, Sikkim, Darjeeling, and the Northeastern states. Its strategic location and growing appeal to both business and leisure travellers make it a fitting destination for Mercure’s entry.
Set to offer 50 well-appointed rooms, a multi-cuisine restaurant, and banquet and meeting facilities, Mercure Siliguri will blend international hospitality standards with local design influences. Centrally located, the hotel aims to cater to corporate guests and families seeking comfortable, high-quality stays in one of East India’s fastest-growing cities.
“The city connects multiple regions and traveller segments, making it a high-potential market,” said Sidharth Gupta, Co-founder and CEO of Treebo Hospitality Ventures. “Through our partnership with Accor, we are bringing globally benchmarked hospitality infused with local character to Siliguri.”
Ranju Alex, CEO of Accor South Asia, added, “Siliguri’s strategic position as a gateway to North Bengal and the Northeast makes it a vital addition to our India portfolio. We’re delighted to bring Mercure here with Treebo Hospitality Ventures.”
Asset owners Mrinal Agarwal and Shyam Kumar Agarwal expressed pride in introducing the Mercure brand to the city, emphasizing their commitment to delivering a high-quality, professionally managed experience for discerning travellers.
The signing reinforces Accor and Treebo’s shared focus on mid-market hospitality growth, operational excellence, and authentic local engagement in India’s emerging destinations.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
