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Gurugram-based clean label snacking startup Troovy has raised USD 5 million in a Series A funding round led by Fireside Ventures and Sharrp Ventures. Existing investors Spring Marketing Capital and Veltis Capital also participated in the round.
This round follows a pre-Series A raise of INR 20 crore in May last year led by Fireside Ventures along with other investors. Prior to that, the company secured an undisclosed seed round in 2023 as it began building its clean snacking portfolio.
The fresh capital will be deployed to expand distribution across e-commerce, quick commerce and direct to consumer channels, introduce new products across clean snacking categories and scale operations with a target of reaching the INR 100 crore revenue milestone over the next few years.
Founded in 2021 by Mansi Baranwal and Aditya Mukherjee, Troovy focuses on kid-friendly snacks targeted at families. Its portfolio spans chips, puffs, cookies, sauces, spreads and multi millet milk mixes, positioned around the absence of refined sugar, maida, palm oil, preservatives and artificial additives.
Over the past five months, the startup claims to have reported five times growth, driven largely by repeat purchases and rising adoption among urban households. Troovy sells through online marketplaces and its own website, and plans deeper digital penetration while expanding products using millets, dals, grains, nuts and vegetables.
Its competitors include Slurrp Farm, Timios, Early Foods and Yoga Bar.
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