Vaaree Raised INR 65 Cr Series A Led by Hero Enterprise and Cap Alpha Ventures

Home décor and furnishings marketplace Vaaree has raised INR 65 crore in a Series A funding round led by Hero Enterprise and Cap Alpha Ventures. Existing investors including Peak XV’s Surge, PeerCapital, All in Capital, Better Capital, OTP Ventures and Kunal Shah also participated.

The company said it will use the fresh capital to expand its fulfilment and quality-verification network, enable faster deliveries and strengthen its AI-powered home styling and product discovery platform, VibeCheck.

Founded by Garima Vohra and Varun Vohra, Vaaree operates a curated marketplace for home décor. The company said it partners with around 3 out of every 100 brands and manufacturers that apply to sell on the platform.

“The problem in home category is not a lack of products. It is the lack of confidence customers feel while putting a space together. Most people know how they want their home to feel but translating that into the right products is difficult. With VibeCheck, we want to give every Indian access to a personal home stylist, one that understands their taste, helps them visualize complete spaces and makes every recommendation instantly shoppable. This funding allows us to strengthen both sides of that experience: technology that makes home styling simpler and fulfilment infrastructure that gets those products to customers faster,” said Varun Vohra, Co-founder, Vaaree.

Focus Areas
The company said it will invest the funding in two key areas:
AI-powered home styling and discovery: Further development of VibeCheck to help customers discover their home style, create coordinated room designs, visualize products together and receive personalized recommendations.

Fulfilment expansion: Setting up additional fulfilment and quality-verification centres to improve product availability and reduce delivery timelines, with the aim of enabling next-day deliveries across major Indian cities.

“Vaaree is addressing a large and highly fragmented market with a differentiated, technology-led platform. The company has built a world-class supply chain and a robust quality assurance framework, while leveraging technology to curate its product assortment, personalize the customer experience, and simplify what is often an overwhelming home styling journey,” said Sunil Kant Munjal, Chairman, Hero Enterprise.