Zepto Tests ‘Super Mall’ and Diagnostics Services as It Pushes Beyond Grocery-Led Growth

Quick commerce platform Zepto is widening its ambitions beyond 10-minute grocery deliveries, quietly piloting two new services aimed at driving larger basket sizes, premium spending, and long-term customer stickiness. The company has begun testing Super Mall, a vertical dedicated to premium non-grocery categories, and Zepto Diagnostics, an in-app medical testing service under its pharmacy arm. Both offerings are currently available only to select users in limited cities.

Super Mall marks Zepto’s renewed attempt to break into higher-margin, large-order categories an area it previously explored before scaling back. The new vertical features products such as home décor, small electronics, fashion, and lifestyle items, placing Zepto in more direct competition with Swiggy’s Maxxsaver, which has been rapidly expanding its own large-basket service. The two companies have been engaged in a very public rivalry in recent months, exchanging pointed remarks over scale and market leadership in interviews and on social platforms.

The launch comes shortly after Zepto co-founder Aadit Palicha acknowledged missteps in the company’s earlier experiments with pricing and delivery-fee nudges that users criticised as dark patterns. “Some of the feedback was valid, we voluntarily rolled it back within 45–60 days,” he told Forbes India, signalling the company’s intent to course-correct and regain consumer trust.

Alongside Super Mall, Zepto Diagnostics expands the company’s pharmacy vertical into at-home lab tests a category dominated by players like Pharmeasy, Tata 1mg, and Apollo. By integrating diagnostics directly into the app, Zepto is betting on increased platform stickiness and higher repeat usage in a healthcare segment that sees consistent demand.

Industry observers say the dual expansion reflects Zepto’s broader evolution from a grocery-first startup into a multi-category convenience ecosystem, where everything from daily essentials to premium lifestyle goods and medical services can be delivered within a single app. With customer acquisition costs rising across the sector, large-basket and high-frequency verticals are increasingly viewed as essential to sustaining margins in quick commerce.

As pilots roll out quietly across select locations, Zepto will be testing not just demand but also operational feasibility balancing delivery speed, inventory management, and unit economics in categories far more complex than groceries. The results could determine how aggressively the company scales these new offerings in the coming year.