India’s Most Widly Recognized

Awards Categories

AGENCY AWARDS

Content Marketing Agency
Recognizes an agency that has excelled in producing, curating, and distributing engaging influencer-generated or brand-integrated content that resonates with target audiences and drives brand storytelling. The agency must have been incorporated for atleast 7 years as on November, 30 2025.
Emerging Influencer Marketing Agency
Recognizes a newly established agency that has quickly made a mark in the influencer marketing space through outstanding campaigns, client acquisition, and innovative strategies. The agency must have been incorporated for atleast 5 years as on November, 30 2025.
Influencer Marketing Agency
Recognizes an agency that has showcased overall excellence in planning, managing, and executing successful influencer marketing campaigns across various industries and platforms. The agency must have been incorporated for atleast 7 years as on November, 30 2025.
PR Agency of the Year – Influencer Relations
Recognizes agencies that excel in influencer-driven PR strategy, relationship management, and execution of high-impact creator campaigns. The agency must have been incorporated for atleast 7 years as on November, 30 2025.
Emerging PR Agency of the Year – Influencer Relations
Recognizes young or rapidly growing PR agencies demonstrating innovation and strong performance in influencer-centric communication and high-impact creator campaigns. The agency must have been incorporated for atleast 5 years as on November 30, 2025.

CAMPAIGN AWARDS

CSR Campaign Using Influencers
Recognizes brands or agencies that leverage influencers to drive impactful corporate social responsibility initiatives. These campaigns effectively raise awareness, engage communities, and promote social good while creatively amplifying the brand’s CSR message. Only brands can apply.
Fashion, Beauty and Lifestyle Influencer-led Campaign
Recognizes the campaign that has most creatively showcased fashion trends or personal style through innovative and visually striking storytelling. The campaign should reflect originality, aesthetic excellence, and strong audience resonance within the awards time-period.
FMCG Influencer-led Campaign
Recognizes the campaign that has most effectively celebrated food and beverages through creative storytelling, mouth-watering visuals, and strong audience engagement. The campaign should highlight innovation, authenticity, and measurable impact within the awards time-period.
Health & Wellbeing Influencer-led Campaign
Recognizes the campaign that has effectively promoted physical health, nutrition, fitness, or mental wellbeing through credible, inspiring, and relatable content. The campaign should reflect authenticity, measurable impact, and relevance within the awards time-period.
Influencer Marketing Campaign
Recognizes campaigns that have redefined influencer marketing through creative concepts, fresh formats, and innovative audience engagement strategies. The campaign should demonstrate originality, strong impact, and relevance to target audiences. Only brands can apply. The campaign must have at least 3 influencers engagement.
Influencer–Brand Collaboration Campaign
Recognizes campaigns that exemplify strong collaboration between influencers, brands, and/or agencies to achieve a unified goal. The campaign should highlight teamwork, synergy, and efficient coordination resulting in impactful outcomes.The campaign must involve at least two distinct partners or collaborators contributing to its success. The influencer should have atleast 500k following on atleast one of the platform.
Integrated Marketing Campaign (multi-channel)
Recognizes campaigns that have seamlessly integrated marketing across multiple platforms to deliver a unified brand experience. The campaign should highlight strategic consistency, cross-platform creativity, and strong audience engagement. The campaign must have been executed on any one social media platform along with any one other media platform.
Product Launch Influencer-Led Campaign
Recognizes influencer-led campaigns that successfully amplify a product launch, generating awareness, engagement, and measurable impact. These campaigns combine creativity, strategy, and influencer credibility to create buzz and drive adoption.
Regional (State/City Focused) Influencer-Led Campaign
Recognizes influencer campaigns designed to target audiences in specific regions, states, or cities. These campaigns effectively leverage local influencers to engage communities, drive relevance, and achieve measurable brand objectives at a regional level.
Small Budget Influencer-led Campaign
Recognizes campaigns that have delivered exceptional creativity, impact, and engagement despite limited financial resources. The campaign should showcase strategic thinking, resourcefulness, and high returns relative to investment. The total campaign budget must fall upto ₹5 lakhs within the awards time-period.
Travel Influencer-led Campaign
Recognizes the campaign that has sparked a sense of wanderlust through captivating storytelling, breathtaking visuals, and authentic travel narratives. The campaign should exemplify creativity, audience engagement, and alignment with sustainable or culturally enriching travel experiences.
Use of Audio Content
Recognizes campaigns that have leveraged audio medium as a powerful storytelling tool to engage audiences, communicate brand values, and drive measurable results. The campaign should demonstrate excellence in concept, execution, and emotional audio appeal.
Use of Video Content
Recognizes campaigns that have leveraged video as a powerful storytelling tool to engage audiences, communicate brand values, and drive measurable results. The campaign should demonstrate excellence in concept, execution, and emotional or visual appeal.
Integrated PR Campaign (Influencers + Traditional Media)
Recognizes a campaign that seamlessly blended influencer-driven content with traditional PR channels such as print, digital news, broadcast, or radio. To qualify, the campaign should include both influencer content and at least one traditional media component working together to amplify public visibility.
Reputation Management / Crisis Response PR Campaign
Recognizes a campaign where influencers were strategically leveraged to manage brand reputation, counter misinformation, or support crisis response communication and must demonstrate a clear reputation challenge and include influencers with verifiable credibility or domain authority relevant to the issue addressed. Only brands can apply.
Viral Influencer-led PR Campaign
Recognizes influencer-led communication that achieved exceptional reach, virality, or user-generated amplification that captures public attention and sparks viral trends. The influencer should have at least 50k followers on any one of the media platform and the content will be considered viral only if it has been shared at least 1 million times.
Cause-Based / Social Impact Influencer PR Campaign
Recognizes a campaign that used influencer voices to promote social good, awareness, or behavioural change on issues such as health, education, sustainability, or community upliftment. The campaign must be tied to a verified cause or social impact objective and involve influencers with an authentic connection to the issue.
Youth-Centric Influencer PR Campaign
Recognizes a campaign designed specifically to engage a youth audience (typically 18–30 years) through relevant creators, platforms, and communication styles. Eligible campaigns must show that the influencer’s audience comprises at least 50% youth demographic, supported by analytics.
Use of AI / Tech in Influencer PR Campaigns
Recognizes campaigns that effectively integrated technology such as AI tools, data-driven insights, virtual influencers, AR filters, or automated communication to elevate PR outcomes through influencers. The campaign must show that tech adoption significantly enhanced reach, targeting accuracy, or audience interaction beyond standard influencer activity.
Influencer-Led PR Campaign of the Year
Recognizes a influencer-led PR campaign where influencers played the primary role in driving communication, media visibility, and audience engagement. The campaign must clearly demonstrate that influencer-driven storytelling was the primary driver of PR outcomes. The influencer should have at least 50k followers on any one of the media platform.

Individual Awards

Art & Photography Influencer of the Year
Recognizes influencers who creatively capture and showcase the world through art, design, or photography, inspiring audiences with their visual storytelling, aesthetic sensibilities, and artistic expression. Their content reflects originality, technical skill, and a unique creative vision that engages and educates followers. The influencer should have at least 50k followers on any one of the media platform.
Automobile Influencer of the Year
Recognizes influencers who create engaging content around automobiles, mobility, and travel technology. Their expertise, reviews, and insights help audiences make informed choices and inspire interest in automotive and travel innovations. The influencer should have at least 50k followers on any one of the media platform.
Baking & Dessert Influencer of the Year
Recognizes influencers who specialize in baking and dessert creation, sharing innovative recipes, decorating techniques, and culinary tips that inspire audiences. Their content highlights creativity, technical skill, and a passion for sweets, making baking accessible and enjoyable for followers. The influencer should have at least 50k followers on any one of the media platform.
Beyond Borders – Indian Influencer of the Year
"Recognizes an Indian-origin influencer residing outside India whose content strongly resonates with Indian audiences across the globe. This category celebrates creators who effectively bridge cultures, uphold Indian values, humor, lifestyle, or perspectives, and maintain a significant following among Indian viewers. Must have a following of atleast 50k followers on any one of the media platforms."
Blog of the year
Recognizes bloggers who create compelling, informative, and engaging written or multimedia content that resonates with their audience. Through original storytelling, insightful perspectives, and consistent quality, these creators make a significant impact in the digital content space. The influencer should have at least 50k followers on any one of the media platform. The influencer should have at least 50k followers on any one of the media platform.
Celebrity Influencer of the Year
Recognizes public figures or celebrities who have effectively leveraged their social media platforms to inspire audiences, promote positive messages, and influence consumer behavior. The influencer should have atleast 1M followers on any one media platform.
Comedy Influencer of the Year
Recognizes influencers who excel in creating humorous, relatable, and entertaining content that resonates with a wide audience. Through sketches, satire, or witty storytelling, these creators bring laughter while often reflecting real-life experiences, trends, and social observations in a creative and engaging manner. The influencer should have atleast 50k followers on any one of the media platform.
Culinary Influencer of the Year
Recognizes influencers who inspire audiences with their cooking skills, innovative recipes, and culinary creativity. Through step-by-step tutorials, recipe experiments, and engaging storytelling, these creators make cooking accessible, enjoyable, and inspiring for their followers. The influencer should have at least 50k followers on any one of the media platform.
Education & EdTech Influencer of the Year
Recognizes influencers who simplify learning, provide educational insights, or promote digital education through engaging content. Their work empowers audiences with knowledge, tutorials, tips, and innovative ways to learn, often leveraging technology to make education accessible and interactive. The influencer should have at least 50k followers on any one of the media platform.
Fashion, Beauty and Lifestyle Influencer of the Year
Recognizes influencers who have showcased exceptional creativity and style, inspiring audiences through innovative fashion content, collaborations, and visual storytelling. The influencer should have atleast 50k followers on any one of the media platform.
Financial Influencer of the Year
Recognizes influencers who provide valuable insights on finance, investment, business, and money management, helping audiences make informed financial decisions. Their content demonstrates expertise, credibility, and an ability to communicate complex topics in an easy-to-understand and engaging manner. The influencer should have at least 50k followers on any one of the media platform.
Fitness Influencer of the Year
Recognizes influencers who have inspired audiences toward healthier lifestyles through fitness routines, discipline, and motivational storytelling. The influencer should have atleast 50k followers on any one media platform.
Food Explorer Influencer of the Year
Recognizes influencers who passionately explore diverse cuisines, uncover hidden food gems, and share authentic culinary experiences that inspire audiences to discover new tastes and cultures. The influencer’s content should reflect originality, engaging storytelling, and a strong connection with food enthusiasts. The influencer should have atleast 50k followers on any one of the media platform.
Gaming Influencer of the Year
Recognizes influencers who have built a strong community through engaging gaming content, including live streams, gameplay videos, reviews, and esports discussions. Their creativity, entertainment value, and interactive presence make them standout voices in the gaming community. The influencer should have at least 50k followers on any one of the media platform.
Green Impact Influencer of the Year
Recognizes influencers who actively promote sustainability, environmental awareness, and conscious living through their content. These creators use their digital reach to inspire audiences to adopt eco-friendly habits, support climate-positive initiatives, and engage in meaningful conversations around environmental responsibility.The influencer should have atleast 50k followers on any one of the media platform.
Health & Wellbeing Influencer of the Year
Recognizes influencers who promote physical, emotional, and mental wellbeing through informative and motivational content. The influencer should have atleast 50k followers on any one of the media platform.
Influencer of the year
Recognizes an influencer who has made an outstanding contribution to the industry through impactful content, strong audience connection, and consistent innovation. This is the highest honor in influencer recognition. The influencer should have atleast 3M followers on any one media platform.
Life Coach Influencer of the Year
Recognizes influencers who inspire, motivate, and empower audiences through uplifting content, personal development advice, or storytelling that encourages positive thinking and action. Their content helps followers overcome challenges, set goals, and pursue personal growth. The influencer should have at least 50k followers on any one of the media platform.
Luxury Influencer of the Year
Recognizes influencers who create aspirational content around luxury lifestyle, premium products, and high-end experiences. Their content showcases elegance, style, and exclusivity while inspiring audiences with refined tastes in fashion, travel, automobiles, watches, or lifestyle. The influencer should have at least 50k followers on any one of the media platform.
Mental Health Influencer of the Year
Recognizes influencers who raise awareness about mental health, well-being, and emotional resilience. Through authentic storytelling, educational content, and advocacy, they foster understanding, reduce stigma, and support audiences in building healthier mental habits. The influencer should have at least 50k followers on any one of the media platform.
Mom Influencer of the Year
Recignizes mothers who use their digital platforms to share authentic, inspiring, and informative content about parenting, motherhood, and family life. These influencers foster supportive communities, promote positive parenting, and connect with audiences through honest storytelling and everyday experiences. The influencer should have atleast 50k followers on any one of the media platform. .
Music & Performance Influencer of the Year
Recognizes influencers who inspire and entertain audiences through music, dance, or performance arts. Their content showcases talent, creativity, and originality, engaging audiences while contributing to trends, cultural appreciation, or entertainment narratives. The influencer should have at least 50k followers on any one of the media platform.
Power Couple Influencers of the Year
Recognizes couple creators (with one user handle) who authentically share their relationship journey, lifestyle, and shared experiences through engaging content that resonates with audiences. Their chemistry, storytelling, and creativity reflect genuine connection and inspire positivity, humor, or family values among followers. The influencer should have at least 50k followers on any one of the media platform.
Pride & Inclusion Influencer of the Year
Recognizes influencers who promote LGBTQ+ visibility, gender inclusivity, and equality through their content. These creators foster understanding, acceptance, and representation, using their platforms to inspire dialogue, challenge stereotypes, and support marginalized communities. The influencer should have at least 50k followers on any one of the media platform.
Public Awareness Influencer of the Year
Recognizes influencers who use their platforms to raise awareness on critical social, health, environmental, or civic issues. Their content informs, educates, and motivates audiences to take informed action, driving meaningful change and community engagement. The influencer should have at least 50k followers on any one of the media platform.
PWD & Accessibility Influencer of the Year
Recognizes influencers who are persons with disabilities themselves create content promoting accessibility, inclusivity, and awareness around challenges faced by differently-abled communities. These creators may also share any type of content lifestyle, entertainment, education, or advocacy while inspiring their audiences.The influencer should have at least 50k followers on any one of the media platform.
Rising Influencer of the year
Recognizes influencers who have made a remarkable entry into the industry, showing exceptional growth, creativity, and audience engagement within a short span. They have quickly become names to watch in their respective niches. Influencer must have started content creation within the last 18 months as on November 30, 2025 and should have atleast 50k followers on any one media platform.
Tech Influencer of the Year
Recognizes influencers who simplify technology for their audience through reviews, explainers, or innovation insights, fostering awareness and understanding of new tech trends. The influencer should have atleast 50k followers on any one of the media platform.
Travel Influencer of the Year
Recognizes influencers who inspire wanderlust through authentic travel storytelling, immersive experiences, and captivating visuals. The influencer should have atleast 50k followers on any one of the media platform.
Voice for Good Influencer of the Year
Recognizes influencers who use their digital platforms to drive positive social change, raise awareness on important issues, and inspire action among their audiences. Through impactful storytelling, advocacy, and community engagement, these creators champion causes that promote inclusivity, kindness, sustainability, and social responsibility. The influencer should have at least 50k followers on any one of the media platform.
Fashion, Beauty and Lifestyle Vlogger of the year
Recognizes influencers who inspire audiences with their fashion sense, beauty tips, style tutorials, and trendsetting content. Through creativity, authenticity, and engaging storytelling, these creators help followers express themselves confidently and stay updated on the latest trends. The influencer should have at least 50k followers on any one of the media platform.
Food Vlogger of the Year
Recognizes influencers who explore, review, and celebrate food through captivating visual content. Their creativity, authenticity, and passion for culinary experiences inspire audiences to discover new tastes, recipes, and food cultures. The influencer should have at least 50k followers on any one of the media platform.
Viral Content Creator of the Year
Recognizes influencers who consistently create highly engaging and shareable positive content that captures public attention and sparks viral trends. Their originality, timing, and creativity drive massive reach and interaction, setting benchmarks for digital virality. The influencer should have at least 50k followers on any one of the media platform and the content will be considered viral only if it has been shared at least 1 million times.
PR Professional of the Year – Influencer Relation
Recognizes an individual who has demonstrated exceptional expertise in managing influencer relations, leading impactful PR campaigns, and building strong creator partnerships. The nominee must have led a minimum of three influencer-driven PR campaigns contributing to measurable communication results in the last one year as on November 30, 2025

Campaign:

The initiative or campaign described in the case study section must have been executed, with its impact demonstrated, during the period from December 01, 2024, to November 30, 2025. This should be supported by appropriate documentation and testimonials.

Individual:

Participants applying for the awards must be Indian citizens (except the cross-border category) and at least 18 years of age as of November 30, 2025.