Amazon has announced plans to expand its ultra-fast delivery service, Amazon Now, to 100 cities across India, significantly scaling up its quick commerce footprint. The company will also increase its network to over 1,000 micro-fulfillment centers to support faster deliveries across both metro and non-metro markets.
The service, which currently operates in cities such as Mumbai, Delhi-NCR, and Bengaluru, will now be rolled out in locations including Kochi, Amritsar, Mangalore, Visakhapatnam, Lucknow, Jaipur and Chandigarh, among others. Amazon Now offers delivery of thousands of daily essentials, including groceries, personal care items and household products, within minutes.
The expansion is aimed at improving access to faster delivery options while maintaining a wide product selection. Customers using the platform can choose from items delivered within minutes, over a million products available for same-day delivery and around four million items for next-day delivery on Amazon.in.
Harsh Goyal, Vice President- Everyday Essentials at Amazon India, said, “Customers continue to enjoy Amazon Now, appreciating our delivery speed, value and selection, especially the quality of fresh produce sourced directly from farmers.” He added, “We are accelerating our expansion to 100 cities, supported by a network of more than 1,000 micro-fulfillment centers.”
The initiative is also expected to benefit agricultural suppliers, with over 16,000 farmers gaining access to Amazon’s logistics and technology infrastructure to sell fresh produce directly to consumers. “This expansion will help farmers connect more efficiently with customers through sellers on Amazon Now,” Goyal noted.
Amazon’s push into faster deliveries is part of a broader investment of over INR 2,800 crore aimed at strengthening its operations network, while also focusing on employee safety, health and financial wellbeing.
With rising competition in the quick commerce segment, Amazon’s expansion signals its intent to deepen its presence and improve delivery speeds across a wider range of cities in India.
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