Radisson Hotel Group Expands into Coorg with Two Resort Deals

Radisson Hotel Group Expands into Coorg with Two Resort Deals

Radisson Hotel Group Expands into Coorg with Two Resort Deals
This dual deal marks the group’s entry into Coorg one of India’s most sought after leisure destinations establishing a strong and scalable presence in a market driven by nature led travel and destination focused demand.


Strengthening its presence in high potential leisure destinations, Radisson Hotel Group has signed Purple Mist Resort and Spa Coorg a member of Radisson Individuals Premier along with Purple Palms Resort and Spa which will be converted under the same brand.

This dual deal marks the group’s entry into Coorg one of India’s most sought after leisure destinations establishing a strong and scalable presence in a market driven by nature led travel and destination focused demand.

Detailing the development Radisson Hotel Group will bring Purple Mist Resort and Spa Coorg under Radisson Individuals Premier as a 102 room property with 98 standard rooms and four suites. The resort will feature an all-day dining restaurant a lobby lounge deli two banquet halls with pre function areas a fitness centre and a spa.

Purple Palms Resort and Spa Coorg will also be repositioned under Radisson Individuals Premier as a 78 room property comprising 74 standard rooms and four suites. It will include two restaurants a banquet hall a boardroom and wellness facilities such as a gym and spa.

Together the two resorts will create a strong combined presence in Coorg catering to demand across leisure stays destination weddings corporate retreats and social events while offering flexibility across guest segments.

“With this signing, we are entering Coorg with a differentiated approach that allows us to build meaningful scale in a high-demand leisure market. The dual-resort model enables us to create a strong combined offering, catering to both individual travellers and large-format events. As demand continues to evolve towards experiential and destination-led travel, developments like these allow us to strengthen our presence in emerging leisure markets while leveraging the flexibility of our Radisson Individuals Premier brand,” said Nikhil Sharma, Managing Director & COO, South Asia, Radisson Hotel Group.

“RHG’s advent to Coorg marks successful implementation of our strategy to spread across key business & leisure destinations of South India. A ready to open resort at a premium leisure destination accelerates our expansion plans by catering to all segments of market by furthering our outreach. The dual signing is also a strong value proposition for the ownership to capitalise on RHG’s brand repute & robust distribution system,” said Davashish Srivastava, Senior Director, Development, South Asia, Radisson Hotel Group.

“We are delighted to partner with Radisson Hotel Group for this landmark development in Coorg. Our vision is to create a hospitality offering that reflects the destination’s natural beauty while introducing world-class standards and infrastructure. With two complementary resorts in close proximity, we believe this project will redefine the hospitality landscape in Coorg and position it as a preferred destination for both leisure travellers and large-scale celebrations,” said N Viswanathan, Managing Partner, SLN Hotels & Resorts.

 

Entrepreneur Blog Source Link This article was originally published by the Franchiseindia.com. To read the full version, visit here Entrepreneur Blog Link
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