Base10 Leads JustAI’s USD 17 Million Series A Funding

JustAI, an AI-driven marketing platform on Wednesday announced raising over $17 million in a Series A funding round led by Base 10 and with participation from Y Combinator and Peak XV Partners. The round also saw investors and operators across growth, product and enterprise software, including Growth leaders from Anthropic, Chime, the CTO of HubSpot and the founders of Eppo and Vapi.

Founded in 2024 by Neha Mittal and Jeff Hara, JustAI aims to address the fragmentation in the legacy marketing tech space with AI. The company says its platform brings together strategy, creative, decisioning and data agents to help marketers move from manual campaign execution to autonomous marketing.

Instead of relying on rigid workflows, rules-based segmentation and scattered experimentation history, JustAI gives marketing teams a unified system that can understand user context, generate campaigns, optimize decisions and continuously learn from results, it adds.

The company will use the new funding to expand its engineering and go-to-market teams, deepen its agentic infrastructure and extend the platform beyond consumer companies into e-commerce and B2B marketing use cases.

As part of its growth plans, JustAI also intends to expand its engineering talent base and explore market opportunities in India. Over the next 12 months, JustAI will focus on helping enterprise marketing teams consolidate fragmented tools and workflows into a single knowledge and decisioning layer.

“Marketing teams have spent the last decade buying more tools to manage more workflows. But the real opportunity with AI is not another dashboard or another automation layer. It is giving every great marketer the ability to operate with the leverage of an entire team,” said Neha Mittal, Founder and CEO of JustAI, in a statement. “JustAI is building the infrastructure for that shift. We want marketers to spend less time managing tools and more time making the decisions that drive growth.”