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Digital entertainment company Rusk Media on Thursday announced it has raised INR 100 Crore in a pre-series C funding round led by Nazara Technologies. InfoEdge Ventures, IvyCap Ventures and a consortium led by Audacity VC also joined the round.
Rusk Media adds it will use the fresh capital towards growing its Alright! TV, company’s mobile entertainment destination built for Gen Z and launching a new pipeline of Gen Z and Gen Alpha consumers-focused content (sports and audio-first content). It also plans to scale its youth-led intellectual properties like I-Popstar, a talent reality franchise and Engaged, an unscripted reality dating show, to new languages and international audiences.
“Our goal has always been to redefine storytelling for the new generation,” said Mayank Yadav, CEO & Co-founder, Rusk Media said in a statement. “With Nazara Technology Limited, InfoEdge Ventures, and Audacity VC backing us in this round, we are in a uniquely strong position to sustain our growth and go truly global. By combining AI-driven production with agile formats Alright! TV, sports, audio news we are building world-class entertainment infrastructure from India for the world.”
Founded in 2019, Rusk Media builds mobile first video IPs for Gen Z and millennial audiences across social platforms, OTT services like Amazon MX Player, JioHotstar, etc. as well as its owned platform, Alright! TV.
Back in October last year, the company raised Rs 103 crore ($12 million) in a Series B funding round led by IvyCap Ventures. LC Nueva, InfoEdge Ventures, Woori Venture Partners and the company’s promoters and family also invested.
Earlier this year, Nazara in its financial earnings Q3 (October-December) FY26 had disclosed that the board had approved a primary capital infusion of up to INR 15 crores into Rusk Media.
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