Bata India Strengthens Hush Puppies Portfolio with Launch of ‘The Iconic Collection’ Featuring Creator Prakhar Gupta

In a move to further premiumize its footwear portfolio, Bata India has expanded its global lifestyle brand Hush Puppies with the launch of ‘The Iconic Collection’, a curated festive range that blends timeless comfort with contemporary design. The campaign features creator and public voice Prakhar Gupta, reflecting the brand’s positioning around authenticity, confidence, and modern sophistication.

The new collection aligns with Hush Puppies’ strategy to strengthen its presence in India’s premium casual and lifestyle footwear segment, targeting consumers seeking style versatility and everyday comfort.“Hush Puppies has long been known for its premium formals and smart casuals. With growing consumer demand for versatile, style-forward footwear, the Iconic Collection brings a modern festive update to our classic range,” said Badri Beriwal, Chief Strategy and Business Development Officer, Bata India. “Prakhar represents this evolution perfectly confident, contemporary, and effortlessly refined.”

Designed for both men and women, The Iconic Collection showcases durable leather Derbys, loafers, and slip-ons for men, along with elegant flats, chic mules, and statement sneakers for women. The line emphasizes comfort-led innovation and multi-occasion wearability  from workplace to festive gatherings, reflecting Bata’s intent to capture evolving consumer lifestyles.Commenting on the collaboration, Prakhar Gupta said, “Hush Puppies has always stood for style built on comfort and ease. The Iconic Collection is classic yet refreshingly modern, mirroring how I like to express myself every day — authentic, versatile, and comfortable.”

The launch comes as Bata India continues to accelerate its brand transformation and category expansion strategy, focusing on premium retail formats, design-led offerings, and digital engagement to strengthen its connect with younger, urban consumers.

Designed for both men and women, The Iconic Collection showcases durable leather Derbys, loafers, and slip-ons for men, along with elegant flats, chic mules, and statement sneakers for women. The line emphasizes comfort-led innovation and multi-occasion wearability  from workplace to festive gatherings, reflecting Bata’s intent to capture evolving consumer lifestyles.Commenting on the collaboration, Prakhar Gupta said, “Hush Puppies has always stood for style built on comfort and ease. The Iconic Collection is classic yet refreshingly modern, mirroring how I like to express myself every day — authentic, versatile, and comfortable.”

The launch comes as Bata India continues to accelerate its brand transformation and category expansion strategy, focusing on premium retail formats, design-led offerings, and digital engagement to strengthen its connect with younger, urban consumers.