Carrefour Names Amritraj Kaur Marketing Head as It Gears Up for India Comeback

French retail major Carrefour has appointed Amritraj Kaur as Marketing Head for India, taking a key step in preparations for its re-entry into the country after more than a decade. The appointment comes ahead of Carrefour’s planned first store launch in April 2026.

Carrefour is set to return to the Indian market nearly 12 years after exiting following the end of its earlier partnership with the Apparel Group. This time, the retailer is adopting a phased and consumer-focused approach, beginning with senior leadership appointments aimed at building a strong omnichannel foundation.

Kaur brings nearly 17 years of experience across retail and FMCG, with expertise spanning store-led marketing, digital strategy, loyalty programmes and go-to-market execution. She has previously worked with leading organisations including Walmart, Best Price Flipkart Wholesale, Flipkart, Future Group’s Big Bazaar and fbb, LOTS Wholesale Solutions, Amira Foods and BnC Foods, which operates the House of Chalu brand.

In her most recent role as Head of Marketing and CRM at LOTS Wholesale Solutions, Kaur led marketing for an omnichannel wholesale business and helped drive a 6–7 per cent year-on-year growth in customer transactions. Her work included launching a two-tier loyalty programme, strengthening digital acquisition, implementing marketing automation and supporting new large-format store openings.

Earlier, at Best Price under Walmart and later Flipkart Wholesale, she oversaw pan-India store launches and performance-driven marketing for a business with annual revenues exceeding ₹3,500 crore, while also delivering operational efficiencies. Her tenure at Future Group involved managing regional marketing across multiple Big Bazaar and fbb stores, providing deep exposure to India’s mass retail landscape and regional consumer behaviour.

Carrefour’s India plans are expected to centre on large-format stores, private labels, value-focused assortments and integrated supply chains. Marketing is likely to play a central role, working closely with operations, merchandising and technology teams to ensure a cohesive market entry.

With Kaur’s appointment, Carrefour is signalling a strong emphasis on customer-centric strategy, robust loyalty and CRM systems, and data-led decision-making as it builds relevance and consistency ahead of its wider India rollout.