Consumer Brands Platform BCT Ventures Bags INR 42 Cr Seed Funding

BCT Ventures, a consumer brands platform has announced its official launch with a INR 42 crore seed investment led by 3one4 Capital. Founded by Kashyap Vadapalli, KV Ravi Shekhar and Anubhav Sonthalia, BCT Ventures leverages AI across the value chain of insights gathering, product development and go-to-market readiness.

The company will start with nutrition and wellness, using Nucleus, Resonance and Meridian, its three proprietary AI engines, to build scalable and profitable consumer brands around protocol-led products, owned practitioner audiences and AI-led growth systems.

Mumbai-headquartered BCT Ventures also aims to apply the same operating thesis to other consumer categories.

“Over the past two decades, I’ve had the opportunity to build and scale digital-first businesses. Taking stock, every generation of technology has changed how consumer businesses operate. Digital transformed distribution, data transformed decision-making and AI will transform how brands are conceived, built and scaled. BCT Ventures is built on this belief and we are excited to create alongside like-minded partners,” cofounder Vadapalli, said in a statement.

Shekhar, cofounder at BCT Ventures, added: “Having built and scaled businesses across different stages, one thing has become increasingly clear; Great consumer companies are built by deeply understanding customer needs and executing with speed. AI gives us the ability to do both at an entirely different scale. At BCT Ventures, we’re seeking to fundamentally rethink how consumer brands are created, validated and grown.