Helios Luxe Introduces Swiss Heritage Watch Brand Auguste Reymond to Indian Buyers

Helios Luxe, Titan Company Ltd.’s accessible luxury watch retail format, has announced the entry of Swiss watchmaker Auguste Reymond into the Indian market through an exclusive partnership, adding another heritage-led brand to its expanding portfolio.

Founded in 1898, the 127-year-old independent Swiss maison makes its India debut with a curated selection of 23 mechanical timepieces spread across four collections—Origin, Unity, Heritage 1898, and Magellan. Prices range from ₹1.3 lakh to ₹7.5 lakh, positioning the brand firmly in the premium mechanical watch segment.

The core offering includes 21 watches priced between ₹1.3 lakh and ₹2.5 lakh, while two flagship Origin models are priced at ₹4.5 lakh and ₹7.5 lakh. Each timepiece is handcrafted, hand-assembled, individually numbered, and powered by traditional mechanical movements, including the hand-wound UNITAS calibre.

The launch aligns with Helios Luxe’s broader growth ambitions. The retailer plans to more than double its market share to 20% and reach a turnover of ₹2,000 crore within the next three years. Over the longer term, Helios Luxe aims to expand its footprint to 100 boutiques nationwide over the next five years, with Auguste Reymond expected to play a strategic role in strengthening its premium mechanical watch portfolio.

Commenting on the development, Rahul Shukla, Vice President and Chief Sales & Marketing Officer, Watches Division, Titan Company Ltd., said that Indian consumers are increasingly gravitating toward brands that offer craftsmanship, authenticity, and strong narratives. He added that Helios Luxe is designed as a discovery platform for such independent and heritage-driven watchmakers in the accessible luxury space.

Sundar Klingenberg, Chief Information Officer and Deputy CEO of Auguste Reymond, described India as a significant milestone for the brand. He noted that the partnership with Helios Luxe provides a strong platform to connect with Indian watch enthusiasts who value traditional mechanical watchmaking, innovation, and limited-production artistry.

Helios Luxe currently operates five boutiques across Bengaluru, Mumbai, Delhi, Chennai, and Goa, and plans to expand to 20 boutiques by the end of the current financial year. With the addition of Auguste Reymond, the retailer continues to strengthen its positioning as a curated destination for independent and heritage-led global watch brands in India.