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Infinity Group, a major player in India’s luxury automotive retail segment, has entered the high-end watch and jewellery market with the debut of its new venture, Infinity Timeless. The move marks a strategic expansion for the group, which now becomes an authorised retailer for Rolex in India.
Infinity Timeless has opened two stores—one in Chennai and another in Ahmedabad. The Chennai boutique, situated on Anna Salai, features a double-height layout and showcases five luxury brands: Rolex, Chopard, Franck Muller, Tudor and Damiani. Designed to appeal to both seasoned collectors and first-time buyers, the store aims to deliver an elevated retail experience.
In Ahmedabad, the brand operates out of the ITC Narmada hotel, offering Rolex timepieces along with Damiani’s fine jewellery line. The outlet focuses on curated assortments and personalised service to cater to the city’s growing luxury consumer base.
Known for representing marquee automotive brands such as Bentley, BMW, Ducati, Lamborghini, McLaren, MINI and Porsche, Infinity Group sees its entry into luxury watches and jewellery as a natural extension of its expertise in premium retail.
“India’s relationship with luxury is evolving, and Infinity has been part of that story for many years,” said Lalit Choudary, Chairman and Managing Director of Infinity Group. “With Infinity Timeless, we’re deepening that connection by introducing exceptional timepieces and jewellery to discerning audiences.”
With demand for luxury watches rising steadily in India, the group plans to expand Infinity Timeless to more cities in the coming years.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
