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Litestyle by PNG Jewellers has strengthened its retail presence in Pune with the opening of a new standalone store at the Ideal Landmark Complex in Viman Nagar. The launch reflects the brand’s focus on catering to younger, urban consumers with a preference for lightweight and contemporary jewellery.
Spanning 600 square feet, the new outlet has been designed to appeal to style-conscious shoppers looking for modern, everyday jewellery. The store was inaugurated by actor Sai Tamhankar, marking the brand’s continued push to connect with a fashion-forward audience.
The Viman Nagar store showcases an extensive range of Litestyle collections crafted in 14 karat, 18 karat, and 22 karat gold, along with 18 karat diamond jewellery. The assortment highlights the brand’s emphasis on versatile designs that balance affordability with refined aesthetics.
Hemant Chavaan, Head of Marketing, E-commerce, CRM, and CSR at Litestyle, said the location was chosen to engage closely with Pune’s evolving urban demographic, where lightweight and statement jewellery is increasingly becoming part of daily fashion.
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, added that Litestyle reflects the group’s commitment to adapting to changing consumer tastes while upholding its legacy of craftsmanship and trust.
To celebrate the launch, the brand is offering customers up to 50 per cent off on making charges on Litestyle jewellery until January 4, 2026.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
