14
/ 1
Min Read
Titan Co Ltd, India’s largest jewellery retailer, has announced its entry into the fast-growing lab-grown diamond (LGD) segment with the launch of a new brand, ‘beYon’. The Tata Group–managed company plans to open the first exclusive beYon store in Mumbai on December 29, marking a strategic expansion beyond its traditional jewellery offerings.
According to a regulatory filing, beYon – from the House of Titan will focus on affordable, lifestyle-oriented lab-grown diamond jewellery, aimed at women seeking contemporary adornment options beyond categories such as watches, perfumes, sarees, and handbags. The Mumbai store will serve as the brand’s debut, with plans to add more outlets in Mumbai and Delhi in the near future.
Titan said the new brand will offer a curated range of LGD jewellery, tapping into rising consumer interest in sustainable, ethically sourced, and cost-effective alternatives to natural diamonds. Over the past few years, lab-grown diamonds have gained momentum in India, supported by growing awareness and improved retail acceptance.
Industry estimates suggest India’s diamond jewellery market stands at about USD 6.2 billion in 2025 and is projected to reach USD 8.6 billion by 2028. While lab-grown diamonds currently account for a smaller share—around USD 400 million—the segment is expected to grow at a faster pace.
Titan’s move follows its recently announced long-term collaboration with De Beers Group and reinforces its intent to strengthen leadership in emerging jewellery categories.
This article was originally published by the Franchiseindia.com. To read the full version, visit here 
