Lululemon Enters India Market, New Delhi to Host First Store

Lululemon announced on Tuesday that its first store in India will open in New Delhi's DLF Promenade later this autumn. The store will be launched under a franchise agreement with Tata CLiQ. The store will sell high-performance apparel for men and women, covering activities like yoga, Pilates, running, training, tennis, golf and everyday wear. It will also host events and activities for guests, brand ambassadors and local fitness communities.

Alongside the store opening, Tata CLiQ will launch lululemon on its online platforms, Tata CLiQ Luxury and Tata CLiQ Fashion, making the brand's products available to shoppers across India.

“Bringing lululemon to India is a proud milestone for our teams as we continue to grow our brand around the world,” said Sarah Clark, Senior Vice President, EMEA, lululemon “To prepare for the opening, we have been working with Tata CLiQ to build relationships with the New Delhi community, which has a vibrant and active consumer base that is looking for premium performance products that blend technical innovation with elevated style. We are excited to welcome guests across India to lululemon in the coming months and all that’s ahead for our brand in this fast-growing and energetic market.”

“We are delighted to partner with lululemon for their India launch. This marks an important milestone in our journey of bringing globally renowned brands to consumers in the country,” said Gopal Asthana, CEO, Tata CLiQ. “Indian consumers are increasingly embracing active lifestyles and are looking for high-performance products that blend functionality and style. We believe they will strongly connect with lululemon’s product offerings and community-first philosophy. We are gearing up to open the brand's first store in the coming months, along with its launch on Tata CLiQ platforms and look forward to growing its omnichannel presence in the country.”

As part of its global growth strategy, lululemon continues to strengthen its international footprint with market expansion remaining a key focus for the brand. The company currently operates in over 30 markets worldwide with an established and growing presence across North America, EMEA, Asia Pacific and China Mainland.

India's entry follows lululemon's earlier expansion this year into Poland, Greece, Hungary and Romania, all through its franchise partnership model.