Metro Brands Elevates Growth Focus, Appoints Atul Sinha as President, Core Business

Expanding its senior leadership team, footwear retailer Metro Brands Ltd. has appointed Atul Sinha as President, Core Business, as the company accelerates growth across its Metro and Mochi footwear brands.

Sinha joins the company with over 20 years of experience in retail, consumer goods, and brand management. His expertise spans sales, merchandising, category management, marketing and business strategy.

In his new position, he will oversee the strategic direction and expansion of Metro Brands’ Metro and Mochi store networks, driving brand growth, enhancing customer engagement and improving operational excellence across channels.

Commenting on the appointment, Nissan Joseph, CEO, Metro Brands Ltd., said, "Atul brings a unique blend of expertise across brand building, merchandising, retail operations and customer experience. Having successfully scaled large consumer businesses and led transformation across multiple functions, he will play a key role in sharpening the execution and positioning of our Metro and Mochi banners, accelerating performance and advancing our consumer proposition across the portfolio.”

Sharing his thoughts on the new role, Sinha said, "Metro Brands Ltd.'s strong brand legacy and deep understanding of the Indian consumer have created a solid foundation for long-term growth. I look forward to partnering with the team to further strengthen the core business, elevate consumer experiences and unlock new growth opportunities across markets and channels.”

Prior to taking on his new role at Metro Brands Ltd., Sinha was Chief Operating Officer at CaratLane, where he oversaw key functions such as sales, merchandising, category management, marketing and international business operations. Earlier in his career, he held a series of leadership positions across sales, marketing and category management at Hindustan Unilever Limited.

An alumnus of Indian Institute of Management Ahmedabad, Sinha earned a Post Graduate Diploma in Management from the institute.