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Luxury lab-grown diamond jewellery brand Mayavé, from the house of Dholakia, has expanded its retail presence across Delhi-NCR with five new stores in Noida, Ghaziabad, Netaji Subhash Place, Gurugram and Dwarka. The stores have been designed to offer customers a premium and contemporary jewellery shopping experience.
According to the company, the stores feature Mayavé’s signature colours combined with chrome finishes. The retail spaces include wall displays, private lounges, gifting areas and matte-chrome billing counters. The brand aims to offer a luxury retail experience that goes beyond traditional jewellery shopping.
Backed by three decades of experience in the diamond industry through the Hari Krishna Group, Mayavé focuses on design and offers a range of 40 Signature Cuts. Its jewellery collections include Blume, Birds of Glory, Seamless Symphony, Timeless, Wings of Freedom, Sakura and Reflection for women, while Valor is designed for men. The collections are designed in Italy by Massimiliano Bonoli and crafted in India using IGI-certified lab-grown diamonds.
Mayavé store format has been designed around the changing preferences of jewellery consumers. The central island table serves as the first point of interaction, featuring the Timeless collection, while statement pieces and a High Jewellery Lounge are also showcased. Customers are also offered speciality coffee and artisanal cookies as part of the retail experience.
Dravya Dholakia, Founder and CEO, Mayavé said jewellery retail is moving beyond a traditional product-led format as consumers become more aware of design, craftsmanship and available choices. She added that the brand has designed its stores as an extension of its jewellery, giving customers the time and space to explore different designs and cuts before making a purchase.
Mayavé jewellery starts at approximately ₹25,000, with a significant part of its range priced up to ₹3 lakh. The company also incorporates sustainability practices across its operations, including solar-powered manufacturing, water recycling and the use of recycled gold. Through its five-store presence in Delhi-NCR, Mayavé aims to combine distinctive design, craftsmanship and a contemporary jewellery buying experience.
