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The objective of the National Entrepreneurship Mission is to train 50 thousand community resource representatives for enterprise promotion and to provide enterprise development training to 50 lakh self-help group members under 'Deendayal Antyodaya Yojana' National Rural Livelihood Mission.
The National Rural Livelihood Mission under the Deendayal Antyodaya Yojana, aims to increase rural women's incomes by promoting diversified and sustainable livelihoods. Promoting rural enterprises in the non-farm sector is a key measure for this. Over the past few years, several non-farm livelihood schemes, including the Startup Village Entrepreneurship Program, have demonstrated successful entrepreneurial models with the support of trained community workers.
These workers act as catalysts at the grassroots level, providing enterprise identification, startup support, guidance and ongoing support. With the inspiring slogan: Every household is an enterprise, every village is prosperous.
The National Entrepreneurship Mission
Will primarily promote rural women's entrepreneurship. The Ministry will realize its commitment to create Lakhpati Didis (Millionaire Didis): The Ministry has pledged to create at least 3 crore women self-help group members as 'Lakhpati Didis' (Millionaire Didis with an annual income of one lakh rupees or more. To achieve this goal, large-scale upgradation of these groups is necessary.
Keeping these essential priorities in mind, the Additional Secretary, Department of Rural Development, launched the National Entrepreneurship Mission on January 12, 2026. The program was attended by the Development and Public Relations Advisor of NITI Aayog, the Chairman of National Bank for Agriculture and Rural Development (NABARD), representatives from the Bill & Melinda Gates Foundation, IFMR Lead (CREA University), Indian Institute of Entrepreneurship Development (EDII) and IIM Calcutta Innovation Park, and the Senior Director/CEO of the State Rural Livelihood Mission along with his team.
The main objective of the National Entrepreneurship Mission is to provide entrepreneurship promotion training and capacity building to 50,000 Community Resource Representatives (CRPs) and to provide entrepreneurship development training to 5 million self-help group members of the Deendayal Antyodaya Yojana (National Rural Livelihood Mission).
What will Be The Future Positive Outcomes Of This Campaign
The National Entrepreneurship Mission provides an opportunity for enterprise development in rural areas of India, promoting local economic development activities, and enhancing the entrepreneurial capacity of women in self-help groups. This targeted campaign will create thousands of community resource representatives and inspire millions of rural entrepreneurs, thereby building a strong, inclusive and self-reliant non-farm rural economy and opening up opportunities for grassroots enterprises and access to formal financial institutions for enterprise loans.
