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Electric motorcycle manufacturer Oben Electric has announced the launch of its 85th showroom along with a dedicated Oben Care service centre in Damoh, Madhya Pradesh, marking a significant step in the company’s expansion strategy focused on accelerating electric motorcycle adoption beyond metro cities into Tier II and Tier III markets.
The showroom was inaugurated in the presence of Jayant Malaiya, former Cabinet Minister and MP; Dharmendra Singh Lodhi, Minister of State (Independent Charge), Government of Madhya Pradesh; Lakhan Patel, Minister of State (Independent Charge); and Shyam Shivhare, BJP District President, Damoh, highlighting strong local leadership support for electric mobility in the region.
With this addition, Oben Electric now operates nine showrooms in Madhya Pradesh, including Indore, Dhar, Guna, Betul, Harda, Sujalpur, Dhamnod, and Jabalpur. The company plans to expand its footprint to 25 showrooms across the state by 2026. At the national level, Oben Electric currently runs 85 showrooms and service centres across India and aims to cross 150 outlets by March 2026.
Commenting on the expansion, Madhumita Agrawal, Founder and CEO of Oben Electric, said,“Tier II and Tier III markets are emerging as the real growth engines of India’s electric mobility journey. Our expansion in Madhya Pradesh is a deliberate effort to build strong regional ecosystems supported by robust sales and service infrastructure.”
Customers visiting the Damoh showroom can experience Oben Electric’s flagship motorcycle, the Rorr EZ Sigma, available in 3.4 kWh and 4.4 kWh battery variants offering a range of up to 175 km (IDC). The motorcycle features three riding modes—Eco, City, and Havoc—, a top speed of 95 km/h, Reverse Mode, a 5-inch colour TFT display with navigation, call and message alerts, and advanced connectivity features. Priced from ₹1,29,999, the Rorr EZ Sigma is also available on Flipkart and Amazon, strengthening Oben Electric’s omnichannel presence.
Oben Electric follows a fully vertically integrated manufacturing model, producing key EV components such as batteries, motors, and control units in-house, ensuring high performance and reliable after-sales support. Every showroom houses an Oben Care service centre, staffed by platinum-certified technicians, supported by 24/7 customer assistance and a 90% issue resolution rate within 72 hours, delivering a seamless and dependable ownership experience.
