Origin Fresh Opens First Fresh Produce Store in Western India

Expanding its footprint beyond South India, Origin Fresh has launched its first store in Pune’s Koregaon Park, marking the brand’s entry into the West India market. The Bengaluru-based premium fresh produce retailer operates through an omnichannel model that integrates physical stores, its proprietary app and website and leading quick-commerce platforms.

Koregaon Park was selected for its discerning consumer base, strong preference for premium offerings and growing inclination toward healthy and conscious eating. With its cosmopolitan character and evolving culinary landscape, the neighbourhood aligns closely with Origin Fresh’s commitment to delivering high-quality, farm-fresh produce.

The newly opened store features more than 250 SKUs across fruits, vegetables and daily essentials, including over 150 speciality and exotic varieties sourced from domestic and international farming partners. Customers can choose from a curated range that includes Korean Pears, Japanese Sun Fuji Apples, Cotton Candy Grapes, Yellow Dragon Fruit and hydroponically grown lettuces, reflecting increasing consumer interest in global produce, wellness-focused diets and premium food experiences.

Commenting on the launch, Prashanth Vasan, Co-Founder and CEO, Origin Fresh, said, “Pune represents an important milestone in our growth journey. It is a city with a discerning consumer base that values quality, authenticity and better food choices. Koregaon Park, in particular, embodies the characteristics of the modern Origin Fresh customer, someone who is conscious about what they consume and seeks the very best. Through this launch, we are bringing our expertise in premium assortment and quality commitment closer to households in the city. Pune is the first step in our West India expansion strategy and we see a significant opportunity to build a strong presence in the region.”

The new outlet was inaugurated by Shri Ranjit Shrikant Shirole, General Secretary, Maharashtra Navnirman Sena (MNS) at a ribbon-cutting ceremony, who commended the store launch by saying, “I wish the entire Origin Fresh team the very best on this exciting new chapter. Having already established a strong presence across Bengaluru, Mysuru and Chennai, it is wonderful to see them now expand into Pune. I am confident that the people of Pune will appreciate the quality, freshness, and convenience that Origin Fresh brings. It is encouraging to see a brand focused on making fresh fruits and vegetables more accessible while supporting the farming community. I look forward to seeing Origin Fresh expand its footprint across Pune and Mumbai and enable many more families to enjoy fresh, responsibly sourced produce.”

At the core of Origin Fresh’s operations is a strong emphasis on quality and consistency, supported by a comprehensive five-stage quality control framework covering sourcing, grading, handling, storage and distribution. The brand also offers hydroponically grown produce cultivated through Deep Water Culture (DWC) technology, ensuring residue-free fruits and vegetables with superior freshness and extended shelf life.

Enhancing customer convenience, the Origin Fresh app offers a wide selection of fresh, exotic, hydroponic and everyday produce. A standout feature is the brand’s proprietary Ripeness Quotient, which enables customers to choose fruits according to their preferred level of ripeness and intended consumption schedule. With an expanding retail presence across Bengaluru, Mysuru, Chennai and now Pune, the company remains focused on strengthening its footprint through continued store expansion in the months ahead.