Broadway Unveils Its Biggest Experiential Retail Store in Mumbai

Broadway has strengthened its retail footprint with the launch of its flagship Mumbai store at Hill Road, Bandra West, introducing its largest experiential retail destination to date. Spread across 40,000 sq. ft. over four floors, the space brings together more than 200 brands spanning fashion, beauty and skincare, wellness and lifestyle, creating an immersive environment where shopping extends beyond transactions to discovery and meaningful engagement.

Building on its presence in Delhi, Hyderabad and Pune, the Mumbai store marks Broadway's fourth location and a significant milestone in its expansion journey. The city's dynamic blend of fashion influence, entrepreneurial spirit, cultural diversity and evolving consumer preferences made it a strategic choice for the brand's next phase of growth.

Mumbai's consumers are digitally connected, culturally conscious and often early adopters of emerging brands and trends. They increasingly seek products and experiences that reflect their values, aspirations and lifestyles. Designed with this audience in mind, Broadway offers a carefully curated mix of homegrown, digital-first and international brands, creating a physical destination where discovery happens beyond screens.

As a hub for creators, founders, and innovators, Mumbai is home to many of India's most exciting new-age brands. Yet, there has been limited space that brings together these brands and the communities that champion them. Broadway aims to bridge this gap by fostering an ecosystem where consumers can interact with brands they have discovered online, explore new concepts and participate in a culture that celebrates creativity, innovation and entrepreneurship. More than a retail destination, Broadway is envisioned as a reflection of modern Mumbai's evolving lifestyle and ambitions.

Beyond shopping, the experiential destination will host brand launches, founder interactions, workshops, wellness sessions and community-led events, ensuring that the space continues to evolve with its audience while encouraging deeper engagement and repeat visits.

Commenting on the launch, Sankalp Kathuria, Co-Founder & CEO, Broadway, said, “Broadway for me is not a marketplace and it’s not a mall. It’s a point of view on new-age consumption in India. Mumbai is the city where these brands are born, where these founders live, where this culture originates and yet there was no single destination built for any of it. That’s what we’re here to change. Every brand on this floor was chosen. Nothing here happened by accident.”

Broadway is backed by a distinguished group of entrepreneurs and industry leaders, including Co-founders Vivek Biyani and Sankalp Kathuria, actor-entrepreneur Rana Daggubati, Apurva Salarpuria of Salarpuria Group, Anarock and Gruhas Proptech founders Nikhil Kamath and Abhijeet Pai. Supported by Think9, a leading venture builder, Broadway aims to redefine India's physical retail landscape by creating a platform where over 200 new-age consumer brands can engage with customers through an innovative content-to-commerce approach.

The platform brings together a diverse portfolio of emerging Indian brands, including Nuuk, Nish Hair, Mokobara, Almost Gods, Gully Labs, Chapter 2, FAE Beauty, SuperYou, Comet, Cosmix, Notice Me and several others, enabling them to build deeper connections with consumers in an experiential retail environment.

At its core, Broadway is designed to empower the next generation of brands by offering a thoughtfully curated offline presence that reflects their ambition, creativity and disruptive spirit. The Mumbai flagship showcases an exciting mix of homegrown and international brands that consumers have discovered and embraced online, bringing them together in a single immersive destination.

More than just a retail space, Broadway has been conceived as a hub for discovery, culture and community. As the brand's largest store to date, the Mumbai outlet embodies Broadway's vision of transforming retail through engaging experiences and fostering meaningful relationships between brands and consumers.